Last updated on: 3.12.2014
1. Information Collected
We collect your personal information in the following ways:
1.1. Required Information. In order to make a reservation, you must provide us with information, such as your name, e-mail, contact and credit card details. We may request other and/or additional information from you during the reservation process that We use in an attempt to provide you with a better user experience, to improve the value and quality of the Service and to analyze how the Service is used. If you choose to purchase certain services offered through the Website, you may be required to provide additional information to qualify for such purchase. You acknowledge that this information is personal to you, and by performing a reservation on Our Website, you allow others, including Us, to identify you and to allow the use of your information in accordance with provisions of the Agreement.
1.2. Information Verification. In order to protect you and Us against potential fraud, we may verify any information you provide Us by using the services of third parties. As part of such verification process, we may receive personally identifiable information concerning you from such services, which may include background and/or credit analysis. We reserve the right to review your information, at any time.
1.3. Personal, Non-Personal & Financial Information. We may collect non-personal information about your use of the Service. If non-personal information is collected for an activity that also requires personal information, We may combine your non-personal information with your personal information in an attempt to provide you with a better user experience, to improve the value and quality of the Service and to analyze how the Service is used.
In addition to information collected as described above, you may choose to share additional information about yourself in the framework of the Service, and if you share such information it shall be in your sole discretion and sole responsibility.
None of your financial information shall be revealed to any third party, except with your prior, written approval, in the framework of purchasing services on the Website or if We are required to do so pursuant to a court order and/or decree or in the framework of another legal process, including procedures related to prevention of fraud.
2. Data Retention
3. Uses of personal information & Data
3.1. Consent to Processing Information About You. By providing information to Us in order to use the Service, you are expressly and voluntarily accepting the terms and conditions of the Agreement that allow Us to process and verify information about you. You have the right to withdraw your consent to Our collection and processing of your information at any time, in accordance with the terms of the Agreement, but please note that your withdrawal of consent will not be retroactive. Subject to the provisions of Section 3.4 below, the aforementioned information shall not include personally identifiable information or details. If you do not agree to the aforementioned terms and conditions, we recommend you opt-out of the Service.
3.2. Communications. As further described in the Terms, we will communicate with you through e-mail, notices posted on the Website or through other means available on the Service. We may send you service messages relating to the functioning of the Service and/or messages with promotional information directly or on behalf of our partners, unless you have opted out of receiving promotional information by sending a request to Our customer service. Please be aware that you cannot opt-out of receiving service messages from Us. Also, if We send communications to you via the carrier service with which you have a mobile communications subscription or otherwise have access, you understand you will pay any service fees associated with your receipt of messages on your mobile device (including text messaging charges).
In the event you send us correspondence, including e-mails and faxes or otherwise interact with our customer service, We may collect such information in Our records. We may also record phone calls to or from our customer service, and retain customer service correspondence and other correspondence sent to you. These records shall be used in order to respond to customer inquiries, to accurately categorize measure and improve our customer service and to investigate potential fraud and breaches of the Agreement. We have no obligation to retain the above materials, and may delete such records if applicable law allows Us to act in such a manner, without the need to first notify and/or receive your consent.
3.5. Statistics. We may use some or all of the information you provide us in order to perform certain statistical calculations, some of which may be presented on the Website; provided, however, that none of these calculations shall include any personally identifiable information or details, and you hereby waive and shall be prevented from raising any claim and/or demand from Us in this respect.
4. Using the Website, Applications & Service
We receive information when you use the Website or applications (for iPhone, Android, etc.). For example, we know when you click on ads, install Our mobile application, share information etc. All the aforesaid information shall not be deemed private, and We may use it in any way we deem advisable.
5. Cookies, Advertising & Internet Communications Standards
5.1. Cookies. Cookies are alphanumeric identifiers that We and Our service providers may transfer to your computer, mobile phone or other device, that allow Us to recognize you as a Customer when you return to the Website and/or when using the same computer and web browser. Through the cookies, Our systems shall recognize your browser to track Website usage trends, to improve the quality of our Service, to customize your experience on the Website, as well as to deliver third-party advertising to Customers both on and off the Website. You can remove or block cookies using the settings in your browser, but in some cases doing so may impact your ability to use the Website and might diminish the level and diversity of Service you receive from Us. In the course of serving advertisements or optimizing the Service to Our Customers, we may allow authorized third parties to place or recognize a unique cookie on your browser. Any information or details provided to third parties through cookies will not be personally identifiable, but may include general segment information for the enhancement of your user experience by providing more relevant search results and/or advertising. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. We shall have no responsibility to you with respect to cookies.
5.2. Advertising. To support the Service, as well as to provide a more relevant and useful experience for our Users, we may target and serve, at no cost to our Customers, our own ads and third-party ads both on and off the Website using ad networks or web beacons. Ad networks include third party ad servers, ad agencies, ad exchanges, ad technology vendors and research firms. We shall not provide any personally identifiable information or details to any third party ad network.
5.3. Internet Communications Standards. Due to the communications standards on the Internet, when you visit the Website We automatically receive the URL of the site from which you came from and the site to which you are directed to when you leave the Website. Additionally, advertisers receive the URL of the page you were on when you click on an ad on the Website. We receive the internet protocol (“IP”) address of your computer (or the proxy server you use to access the World Wide Web), your computer`s operating system and type of web browser you are using, e-mail patterns, your mobile device (including your UDID) and mobile operating system (if you are accessing the Website using a mobile device), as well as the name of your ISP or your mobile carrier and certain additional information. We may also receive location data passed to Us from third-party services or GPS-enabled devices that you have enabled. The link between your IP address and your personally identifiable information or details is not shared with third parties without your permission, except as specifically provided otherwise herein.
6. Third Party Service Providers
We will not share your information with any third parties, except that we may disclose your personal information to third parties who perform services for us, including Website maintenance and verification of information. Those third parties shall have access to a limited portion of your information necessary to perform their functions, and for no other purposes.
7. Compliance with Legal Process
Without derogating from the provisions of Section 3.4 above, it is possible that we may need to disclose personal information and details and/or information about your activities as a Customer when required by subpoena, decree or other legal process, or if We have a good faith belief that disclosure is necessary to: (i) investigate, prevent or take action regarding suspected or actual illegal activities or to assist government enforcement agencies, including for purpose of detecting fraud; (ii) to enforce the Terms, to investigate and defend Elma against any third party claims or allegations, or to protect the security or integrity of the Website; and (iii) to exercise or protect the rights, property or personal safety of Us, Our Customers, employees or of any third party.
8. International Information Transfer
We have taken technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure using high standards of information security. As part of such measures, access to your personally identifiable information is restricted to employees on a need-to-know basis who shall use only such portion of the information required to provide products and/or services to Customers. However, due to the nature of the Internet, We cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes. It is your responsibility to protect the security of your login information. Please note that e-mails and similar means of communication are not encrypted, and we strongly advise you not to communicate any confidential information through these means.
10. Contacting Us
11. Order of Precedence